In the last 12 months, the majority of the new web projects that we have completed have been for startups requiring a fast build of their web application to aid their real world business model. Funding has become a big issue increasingly for juniors and start-ups, in the current volatile market with the prospect of Brexit looming on the horizon and the emerging markets having their own individual issues to deal with. Therefore, we see some great ideas from startups, sadly died due to the lack of funding and inferior marketing collaterals, meaning their message fails to reach or impress the right investors. 

In this article, I have tried to explain and share the underlying web architecture created by Salaro, addressing some of the common challenges for typical junior companies in Natural Resources, Mining, Oil & Gas, Renewable, Coaching, Training and the startups that we have recently worked with. More often, they do not have the luxury of time, the resources or the budget as well as internal man power to go through a formal bidding process, evaluation and planning before going on to build their mission critical application. Time means money, and investors are often happier, the faster a client can complete their marketing collateral and develop the initial phase of the application.


Opportunities and Strategic risks associated with Brexit 

On 23rd of June 2016, many senior marketers expressed ‘shock and horror’ at the UK’s decision to leave the European Union. Many in the early days thought that we need to move on and to measure the changes not purely by risk but also an opportunity. More than a year later, the challenges for juniors and start-ups in particular here in the UK are still very much in focus. However, we have noticed that since the start of the year, marketing budgets have been subdued amid fears of a Brexit. It is clear that the financial caution will certainly continue for the near future, whilst the trade agreements are being worked out with the EU. In the mean time, the task of having to learn and conform, and prepare to re-structure to the new rules of post-Brexit falls mostly on the Management team, Marketing, HR and IT. The more prominent organisations have already put contingencies in place. However, up till now, most SMEs that have been delaying the inevitable, but now with only 18 months left they need to start putting the necessary provisions in place. The task of adapting to the forthcoming changes is mostly left to the IT and Marketing to do most of the work with little or no extra funding

We are aware that the eventual outcome by Summer 2019 is still extremely vague and no one in the country has any realistic idea of what Brexit should entail. At the same time, the clock is ticking the struggle to cope continues with fewer resources, higher import and man power costs, as well as trying to compete with their opposition in a remarkably fast moving global digital world. Here at Salaro, we are attempting to change the conversation from never-ending Brexit contradiction by the government and the press and instead, try and help to develop ways to allow them to manage at least one part of the puzzle which is "how best to develop the marketing and web solutions", as well as, the corporate data stream in a cost effective way in a digitally exploding world. 

What about the Digital Single Market?

The online elephant in the room throughout the Brexit debate has been the Digital Single Market or the "DSM". This initiative originally aimed to confirm Britain’s place as a ‘world leader in the digital economy’ by removing regulatory walls between the member states of the EU and enable pan-European digital initiatives. It was estimated that a typical digital market in Europe for online goods and services could add €415 billion to the United economies. DSM concept was for EU to grasp the opportunities of digital technology. Digitisation can help businesses to remain competitive, allow EU startups to scale up quickly, with full use of cloud computing, big data solutions, robotics and high-speed broadband, thereby creating new jobs, increased productivity and sustainability.

Whether this will carry through to the United Kingdom in the post Brexit era, is an open question? Will we still be able to benefit from the promised potential for businesses large and small to expand internationally and take advantage of these European markets? Clearly, with uncertain times ahead, the press and the commentators seem to be hedging their bets on how Brexit will affect British businesses and their online marketing in both the short-term and the longer-term.

For all of the above challenges and the types of organisations that are most affected, there is another worry, where the digital devices and endpoints are proliferating for all. There is an expectation that everything must be connected. Businesses are required to deliver more sophisticated desktop and mobile apps, faster than ever before to a wider community in multiple jurisdictions to stay competitive. They must also, understand how best to create or reuse content on the corporate site as well as marketing or channel-focused microsites and learn an easy and more efficient way to publish it to the audience via web apps, mobile apps or multiple micro-sites. To meet this new challenges, our approach to most of our junior organisations would be as follows:



In order to deliver solid solutions here in the UK or for some of our customers globally, the underlying platform that we use is the Open Source DNN-Platform with liquid content™ that takes the shape of the objects it’s placed in and flows around barriers and obstacles. Open Source because it is cost effective whilst it uses Liquid Content™ or a structured content micro service designed for the multichannel era that can manage content items or pieces of content that can be presented in any context, such as a web page or a native mobile app.

Organisation's localised content can become fluid and adaptable and can be easily published to any channel and viewed by the majority of devices and browsers on desktops, laptops, tablets and major smartphone platforms, without marginalising any other major web platforms.


Our Web and Mobile Content Management Solution provides the infrastructure for every company's main website as well as the connected microsite or the accompanying mobile apps to engage, enrol and retain customers or partners across the entire organisational ecosystem with a reduction in maintenance costs going forward as edit and revisions are easy and can be done internally.

Using our web solutions the company can engage with their community through thoughtful, relevant content in real time, allowing your marketing team or the individual marketing managers to create and manage content faster and easier than ever before with drag-and-drop editing. The solution can best deal with a variety of devices users use to reach you throughout the day. The graphic below shows the preferred device used during a typical day which shows how important it is even today to serve all users on all devices.


Using the Open Source DNN-Platform web technology that the open source community has been developing for the last 15 years, we will enable your employees and administers to work on their assigned tasks with minimised IT support for Web and, Mobile platform users on the popular iOS and Android.



The platform we use caters for the multi-channel web world and has a fluid content management approach that serves as a headless CMS for creating, managing and organising organization's localised content for the individual channels. The CMS provides multiple administrators real-time editing for the microsite content that they are responsible for. In our platform, the content published to your microsites uses our stateless API that can post the content to the microsite, kiosk, app, or subscribe to an independent internal application if necessary. 



Cost Effective Solutions means using a single web application for multiple devices and multiple audiences in many languages. Customised publishing to mobile Apps or the standard desktops and laptops is what we are happy to build for various organisations. Our solution is tailored to your needs with our hybrid approach allowing direct editing of the content methods or when required via Web Services or other technologies available on Microsoft's.NET platform. Our packages will provide any organisation with complete control over publishing their localised content to mobile apps in a customised manner via RESTful web services. The solution can also be multi-language providing full localisation for most popular languages.


With the combination of DNN-Platform and our Hybrid App solutions, we can provide the Digital Experience Channels to increase conversions and generate more leads. The resulting increased conversations are maintained through the platform, allowing users to reach the content and real time data via a multiple web device approach. Some of the tools and modules we develop for you so to create, preview and deliver personalised experiences at the local centres or on a bigger scale to the whole enterprise. Using multi-site and multi-micro-site backend, the management can analyse and optimise the web experience in the future and replicate the web initiatives and successful approach that the leading section of the organization and if necessary roll it out to the less productive centres.



Overall, our approach should make it easier to connect with your customers and deliver consistent experiences across the web, email, mobile Apps, desktop Apps and social media. Make the most out of a multi-channel, mobile-first world to win and retain customers who may start their journey in a mobile device browser. Reading an email could lead them to a responsive landing page on their local micro-site, resulting in a trial booking and sign up with the centre and later keeping them connected via the Apps.

Our approach can successfully be used to engage the local communities with direct input from the line of business managers and content editors in real-time without making the head office or web developers the bottleneck when creating new local content. For example companies in natural resources, mining and O&G, business requires engaging the local communities for the properties they own and using a microsite dedicated to the jurisdiction in the language and accompanying mobile app they can positively engage with them and increase their company profile.


In the past, push notifications were used to inform or alert the user of any news or an action they must take care of. Today in a noisy world, it is difficult to compete with the notifications and messages the user receives from many other products and services. It is important to not only develop a notification strategy where the customer touchpoint is at a suitable moment in time but also allows the user to have more choice as to when and how they wish to be contacted. We would consider email and text as channels of communication as well as push notifications, relative to the urgency of the information and the user preferences.


At Salaro, using our development approach, we provide the web and mobile solution and its deployment in record time and at budgets to suit you. We can also easily revise the solution and roll-out without having to rebuild the solution on multiple platforms or different languages. Our platform provides an end-to-end desktop solution and mobile application development with a reduced need to invest in specific hardware, testing and debugging, simulating, publishing to app stores and tracking app performance every time there is a change in the business model or future expansion into new territory.


We use the Open Source DNN-Platform and mixture of the Native and Hybrid approach for iOS and Android platforms using JavaScript, HTML5 UI widgets for responsive web and data visualisation.


Using Angular, JavaScript or Razor where necessary, we build both Native and Hybrid mobile apps across platforms and devices to work in harmony with our micro sites on DNN-Platform.



Data is the new digital currency, but the driving value is rather complicated by the explosion of data, digital devices and touchpoints. companies will require secure and reliable access to all data sources and record system, to maximise business value while maintaining the security of data acquired from their customers, partners or community members. The modules we build on top of the platform can use connectors for data integrations using ODBC, JDBC, and Data Connectors. We can also connect to any cloud or on-premises data source using standard interfaces. The key to our approach is to ensure the data that exists in the system is not going to be potentially misused by hackers, employees who leave the organisation and other means of data theft.




The beauty and the main USP of our approach are that we can deliver across major web users and their devices with a single codebase and combine standard web technologies such as HTML, HTML5, CSS and JavaScript with APIs to allow access to device-specific capabilities. The backend coding can deliver device and platform-specific capabilities through its JavaScript API mapping. We do have the expertise to port any element of the solution that will require being made native on both iOS or Android, without dismantling the platform infrastructure already in place.



Please do email me at Linkedin or direct to Salar at Salaro dot org (approve SpamArrest) or reach out to me via contact link "and let's make something great together". As a company we’re professional, but we’re approachable too – expect to work with creative people with open minds and the ability and the knowledge to work with Finance, Start-up, Natural Resources, Oil and Gas, Mining, Education, Training background to bring your ideas to life. If you’d like to drop by, we’d love to meet you. But naturally, it may not be possible due to the fact that most of our clients are scattered all around the world. However, we do have an excellent Project Management System (Basecamp) that keeps you in touch with my team throughout the project life cycle. Also, we are always available to have a GoToMeeting chat over the web and share screen to get your requirements well understood.

The figure below shows how the approach can be implemented within your timeline.


Posted in: Salaro

Post Rating


Devin Snavely
# Devin Snavely
Wednesday, June 27, 2018 12:48 PM
Thank you.
Declan Jerome
# Declan Jerome
Tuesday, July 10, 2018 9:11 AM
In the applications the investors are still investing their money on the thoughts of the profits by the constructions to architects. Often the time of clients and most conform to assignments writing service the putting of deals is the need to hybrid.
# asd
Tuesday, July 17, 2018 6:03 PM
# Robinjack
Wednesday, February 13, 2019 1:46 PM
Extremely pleasant article, I delighted in perusing your post, exceptionally decent share, I need to twit this to my devotees. Much obliged!. blog comments backlinks
# Robinjack
Thursday, February 14, 2019 11:47 AM
I would like to add if you do not now have an insurance policy or you do not belong to any group insurance, you could possibly well make use of seeking the aid of a health insurance broker. Self-employed or individuals with medical conditions normally seek the help of an health insurance broker. Thanks for your post. 오션파라다이스
# Robinjack
Sunday, February 24, 2019 9:54 AM
Thank you for the good critique. Me & my cousin were just preparing to do a little research about this. We got a book from our area library but I think I’ve learned more from this post. I’m very glad to see such fantastic info being shared freely out there.. 베트맨토토
# Robinjack
Monday, February 25, 2019 8:34 AM
These moles may possibly be irregular in size and color and that is what can make them this type of wellness danger. When you have been born with this particular problem you might also be more likely to develop Melanoma and so you might have to get the required precautions with regards to protecting your pores and skin and your well being. 먹튀 사이트
# AsharSeo
Monday, March 4, 2019 7:36 AM
Good post and a nice summation of the problem. My only problem with the analysis is given that much of the population joined the chorus of deregulatory mythology, given vested interest is inclined toward perpetuation of the current system and given a lack of a popular cheerleader for your arguments, I’m not seeing much in the way of change. what is seo marketing
# Robinjack
Thursday, March 7, 2019 2:48 PM
Fantastic web site. A lot of helpful information here. I am sending it to a few friends ans additionally sharing in delicious. And of course, thanks in your sweat! Murcia
# Robinjack
Saturday, March 9, 2019 1:03 PM
This blog helps to many people. You can use their helping hand in your taks. You can read about all details of their work. Womax Preço
# Robinjack
Tuesday, March 12, 2019 8:35 AM
I agree with you. I wish I had your insight. 토토사이트
# Robinjack
Tuesday, March 12, 2019 12:18 PM
A nice post. My partner and I particularly had trouble understanding some points you mentioned in your write-up. I later realized what you were saying after I had understood some of your linked posts on this site. Important things have changed greatly together with the advent of internet, online community, and mobile phone SMSing. Thanks for getting the whole thing to my personal understanding. dvd cd duplication services
# AsharSeo
Wednesday, March 13, 2019 6:34 AM
i would love to see a massive price drop on internet phones coz i like to buy lots of em., Easter Poems
# AsharSeo
Wednesday, March 13, 2019 6:35 AM
A debt of gratitude is in order for the significant data and bits of knowledge you have so given here... what day is it Good Friday
# Robinjack
Saturday, March 16, 2019 3:52 PM
there are so many funny videos on the internet to watch, i can laugh all day watching funny videos” Official iPhone Unlock
# frank
Sunday, March 17, 2019 3:17 PM
Your good knowledge and kindness in playing with all the pieces was very useful. I don’t know what I would have done if I had not encountered such a step like this dj neptune ft kiss daniel

# Robinjack
Monday, March 18, 2019 4:31 PM
Do you now the different between a bad and a good post? I do now after reading yours. Most poeple post just to fill in there site but yours is good. Do you have a twitter account that i can follow? Buy Web Traffic
# Robinjack
Friday, March 22, 2019 10:30 AM
Very well written article indeed, thank you so much for sharing such information with us. bilki za otslabvane
# Robinjack
Friday, March 22, 2019 10:30 AM
In this awesome scheme of things you actually get an A+ just for hard work. Exactly where you lost everybody ended up being in your particulars. You know, people say, details make or break the argument.. And that could not be much more true here. Having said that, permit me say to you what exactly did give good results. The article (parts of it) is actually incredibly powerful which is most likely the reason why I am making the effort in order to comment. I do not really make it a regular habit of doing that. Secondly, although I can certainly see the jumps in reason you come up with, I am not really sure of exactly how you seem to connect your ideas which inturn make the actual conclusion. For the moment I will yield to your point however wish in the foreseeable future you connect your dots much better.

Post Comment

Name (required)

Email (required)